Saturday, July 18, 2015
MOBILE GAMES CONSOLE NEW: WHAT NINTENDO PLAYS
Small cataclysm in the video game industry with the announcement of Nintendo to get into the game on smartphone and tablet. Long demanded by investors, long denied by Satoru Iwata, president of the famous manufacturer returns his jacket while trying to reassure the future of society by formally announcing a new console but without giving any details about him. As she gently out of the biggest crisis in its history, which direction is navigating Nintendo?
CAP CHANGE?
"If we did this, Nintendo would cease to be Nintendo." Many people have already started to list all the speeches of the President of Nintendo, Satoru Iwata, as here in an interview with the Nikkei business daily that dates back to 2011. Claiming an adverse economic model, where the games are to 10 euros considered too expensive, and the need to offer licenses on Nintendo consoles manufacturer, Iwata has long opposed come try their luck on that oh how lucrative market games on smartphones and tablets. Shareholders, investors and even a lot of journalists have broken teeth, for years, this decision, which was, according to them, against common sense.
As a clever politician, Iwata makeup the turnaround by implying remarks may be misinterpreted. It reiterates held in January 2014, where he presented the will out applications for smartphones that would serve as "companion app", similar to what has been proposed for Mario Kart 8. He also reminded the will be more aggressive about Nintendo licenses by becoming more involved in the sale and rental rights for the video game related products. Nintendo games on smartphones and would be considered as mere derivatives?
Not really, if we go that Iwata said himself afterwards. "It's a very competitive market and only a handful of publishers were able to have good results over time. If Nintendo can not integrate this handful of winners, it would not make sense to engage in the games market for smartphones and tablets. "The message is clear: there is no question of a little thing done in a hurry, but of the will to impose on the sector as well as the King (Candy Crush) GungHo (Puzzle & Dragons) and other Supercell (Clash of Clans). The stock market is euphoric: Tokyo, action Nintendo jumped over 20% and reached a level that had not been seen since 2011.
Mobile games, new console: Nintendo plays what?
Nintendo does he come to know a success comparable to those big names smartphone? For many, it is obvious, given the commercial strength of its licenses. But Iwata is not wrong, this area is unique and no success is never guaranteed. In the absence of games presented at this time, it is in any case difficult to gauge their potential. At least we know that the firm has the good sense to rule out basic porting games conceived originally to be played with a joystick. All that will be released on smartphone designed for this support only.
Nevertheless, the idea of considering future applications as derivatives is not absurd either. It was one of the leading arguments for not getting involved in this industry: if we want to play Nintendo titles, you have a Nintendo console. A critical discourse to justify the exclusive Nintendo games on machines manufacturer. In this sense, it is a bit of a confession of failure that resolve to finally consider the iOS and Android platforms. But the prospect of attracting this way the players to consoles is not so absurd, especially when one takes into account the children.
As we know, the great strength of Nintendo, is its catalog of licenses for most timeless. Mario to Zelda through Donkey Kong, children who grew up with these references often tend to remain fans of these games with age. The company is equipped to play with nostalgia, to find greater success with games like New Super Mario Bros., otherwise less inventive and acclaimed as Super Mario Galaxy. However, doubt has probably crossed the minds of Nintendo executives: and these immortal series appearances not managed to attract the attention of young people, who have not yet affect to these big names?
There is a little more than a year, Satoru Iwata spoke of this problem. "We do not have enough targeted children" acknowledged the President of micro Asahi Shimbun. Children who were autrefoisadeptes handheld. They always are, especially in Japan, but turn away more and more in favor of smartphones and tablets. Release games on these media would not be just a means of earning money by going where the public is present in mass, but also to familiarize them with these series create this affect - especially among the young - who previously was naturally on consoles. Who knows how to motivate them later to play the real Mario and Zelda, available exclusively on consoles manufacturer.
CAP CHANGE?
"If we did this, Nintendo would cease to be Nintendo." Many people have already started to list all the speeches of the President of Nintendo, Satoru Iwata, as here in an interview with the Nikkei business daily that dates back to 2011. Claiming an adverse economic model, where the games are to 10 euros considered too expensive, and the need to offer licenses on Nintendo consoles manufacturer, Iwata has long opposed come try their luck on that oh how lucrative market games on smartphones and tablets. Shareholders, investors and even a lot of journalists have broken teeth, for years, this decision, which was, according to them, against common sense.
As a clever politician, Iwata makeup the turnaround by implying remarks may be misinterpreted. It reiterates held in January 2014, where he presented the will out applications for smartphones that would serve as "companion app", similar to what has been proposed for Mario Kart 8. He also reminded the will be more aggressive about Nintendo licenses by becoming more involved in the sale and rental rights for the video game related products. Nintendo games on smartphones and would be considered as mere derivatives?
Not really, if we go that Iwata said himself afterwards. "It's a very competitive market and only a handful of publishers were able to have good results over time. If Nintendo can not integrate this handful of winners, it would not make sense to engage in the games market for smartphones and tablets. "The message is clear: there is no question of a little thing done in a hurry, but of the will to impose on the sector as well as the King (Candy Crush) GungHo (Puzzle & Dragons) and other Supercell (Clash of Clans). The stock market is euphoric: Tokyo, action Nintendo jumped over 20% and reached a level that had not been seen since 2011.
Mobile games, new console: Nintendo plays what?
Nintendo does he come to know a success comparable to those big names smartphone? For many, it is obvious, given the commercial strength of its licenses. But Iwata is not wrong, this area is unique and no success is never guaranteed. In the absence of games presented at this time, it is in any case difficult to gauge their potential. At least we know that the firm has the good sense to rule out basic porting games conceived originally to be played with a joystick. All that will be released on smartphone designed for this support only.
Nevertheless, the idea of considering future applications as derivatives is not absurd either. It was one of the leading arguments for not getting involved in this industry: if we want to play Nintendo titles, you have a Nintendo console. A critical discourse to justify the exclusive Nintendo games on machines manufacturer. In this sense, it is a bit of a confession of failure that resolve to finally consider the iOS and Android platforms. But the prospect of attracting this way the players to consoles is not so absurd, especially when one takes into account the children.
As we know, the great strength of Nintendo, is its catalog of licenses for most timeless. Mario to Zelda through Donkey Kong, children who grew up with these references often tend to remain fans of these games with age. The company is equipped to play with nostalgia, to find greater success with games like New Super Mario Bros., otherwise less inventive and acclaimed as Super Mario Galaxy. However, doubt has probably crossed the minds of Nintendo executives: and these immortal series appearances not managed to attract the attention of young people, who have not yet affect to these big names?
There is a little more than a year, Satoru Iwata spoke of this problem. "We do not have enough targeted children" acknowledged the President of micro Asahi Shimbun. Children who were autrefoisadeptes handheld. They always are, especially in Japan, but turn away more and more in favor of smartphones and tablets. Release games on these media would not be just a means of earning money by going where the public is present in mass, but also to familiarize them with these series create this affect - especially among the young - who previously was naturally on consoles. Who knows how to motivate them later to play the real Mario and Zelda, available exclusively on consoles manufacturer.
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